In 2020, the highest paid Youtuber was nine-year-old Ryan Kaji who reviews toys on his channel. His earnings amounted to $29.5 million. The ‘lowest’ top-earner was beauty influencer Jeffree Star with an earning of $15 million. Everyone on this list, compiled by Forbes, owe their success due to one reason- a strong personal brand.
In our previous blog post, we introduced you to the concept of personal branding and its growing importance in todays digital world. So you know what needs to be done, but how do you go about it? How exactly do you establish a strong personal brand? That is precisely what we will tackle in this blog post.
Growing a strong personal brand requires a lot of planning and effort. There are five steps you need to follow to kickstart your endevour:
1. Define your Purpose
Why are you doing this? What motivates you? What are your strengths and weaknesses?
If there is no underlying purpose to your project, it is bound to fail before it even begins.
“We must have a theme, a goal, a purpose in our lives. If you don’t know where you’re aiming, you don’t have a goal.” – Mary Kay Ash
Only when you know who you are, what you want and familiarize yourself with the different aspects of your personality and working methods, will you be able to craft a message for your personal brand that is authentic, unique and consistent.
2. Find a Niche
What do you want to be known for? Lets assume you’re a fitness trainer. It’s easy to build a personal brand in a generalised field such as health & fitness. Since its easy, that means you will face tough competition from many other trainers just like you. Its tough to grow your personal brand in any saturated field. To truly succeed, you’ll need to be an authority figure in a particular area.
Ask yourself, “What differentiates me from others?”. You might have an existing skillset in barbell training, pilates or high-intensity interval training (HIIT). A good idea would be to leverage your competency in such specific areas. That way when someone is searching for a ‘personal pilates trainer’, your profile pops up in their recommendations. Niche areas also mean that you’ll face a lot less competition which makes it easier for you to expand your personal brand.
3. Define your Audience
Who are you trying to reach? Conduct extensive research into the demographics (age, gender, marital status, income, education, employment) of your target audience and create a target profile (or avatar). A good idea would be to initiate conversations with the people in your immediate vicinity such as your friends, family and co-workers and go from there.
The more you understand the needs and pain points of your target population, the higher the chances that your personal brand, message and content will resonate with them. Here are some survey templates you can make use of to get started with your research.
4. Develop a Consistent Message
When we see the “Golden Arches” of the letter M, our mind immediately thinks of the famous fast-food brand McDonald’s. When we hear or read the tagline “Just do it”, the sportswear brand Nike comes to mind. There is a reason why brands maintain a consistent message such that when their consumers come across it, they have their ‘Aha!’ moment and envision the brand in their minds.
What message do you want to send across all your communication channels? What is your mission and vision statement? What tone of voice do you want to adopt? What is the logo and theme that will represent your brand? These are the questions you need to think about to develop a message that becomes synonymous with your personal brand.
5. Setting Up Your Communication Channels
How exactly are you going to put yourself out there for your target audience to discover? A good contact point to start with would be to create your personal website. Personal Hub 360+ can help you with that! Here are a few basic things you should include in your personal website: contact information, portfolio of your latest project(s), list of services, educational/professional background, and client testimonials.
As a second step, you might want to branch out and build a strong social media presence on platforms such as LinkedIn, Twitter, Facebook etc. Provide links to your social media accounts on your website as well. Make sure to have some buffer content on your social media pages for your initial visitors. The last step is to ensure that all your communication channels are consistent in terms of visuals, content and tone of voice.
Personal Hub 360+ for Personal Branding
As we’ve mentioned before, personal branding is for everyone whether you’re a corporate executive, entrepreneur, job searcher, artist, content creator, or freelancer. Personal Hub 360+ is the perfect companion on your journey to establishing a strong personal brand. We offer you a range of tools such as virtual business cards, smart business cards, a personal website builder and digital CVs to get you started with your personal branding. What’s more, you dont need any prior coding or design skills! It’s easy, efficient and affordable. Check out our pricing plans here.